Thursday, September 22, 2011

Just My Type

With the simple addition of a pull-down font menu in every version of Microsoft Word, we all became type connoisseurs. From the reliability of Times New Roman, to the ubiquity of Helvetica, and the immaturity of Comic Sans, the average person now suddenly has the opportunity to match their font choice to their personality and the nature of their project, a right previously reserved for an intimate community of artists. In Just My Type (Gotham Books, 2011), Simon Garfield charts the history of fonts from the very first painstakingly carved blackletter created by Gutenberg in the 1440s, to the familiar classics of the early part of the 20th century, and to the most recent novelty typefaces.

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